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AWRS is the world’s largest and most reputable full-service wheel repair and replacement company. AWRS has grown over the past 17 years into an international network currently servicing 44 US states and 17 countries. Currently, there are 140 franchise owners and 400+ certified technicians serving 8,000+ auto dealerships, collision shops, tire stores, rental car agencies, auctions, general automotive service centers, and retail consumers monthly. AWRS offers a free, lifetime warranty to all customers on alloy wheel repair services performed. AWRS is also the only wheel repair company approved by General Motors to perform cosmetic and warranty repairs on wheels.

The franchise offers two investment options depending on the investment ability, location and overall population a franchisee acquires. Most new franchisees will start out operating a mobile franchise, but AWRS will consider allowing a new franchisee to operate a Fixed Repair Shop/Remanufacturing Facility franchise in areas already sold out for our mobile franchise who possess the appropriate financial resources and internationally where the mobile franchise option is not suitable.

The Mobile franchise opportunity is home-based and utilizes a Mobile Reconditioning Facility (MRF), our state-of-the-art 2-room "workshop on wheels", which is the perfect solution for high quality alloy wheel repair in a fully mobile, climate-controlled environment. This is the preferred start-up business offering low investment, limited overhead, quick ramp-up, no employees and great margins that is highly scalable.

The Fixed Repair Shop/Remanufacturing Facility option allows franchisees the ability to service wheels damaged beyond repair in our MRF, as well as a retail storefront option allowing them to service consumers directly. The fixed shop option normally is established after at least 3 MRF’s are up and running, which will provide business immediately upon opening to help offset overhead. We currently have 18 fixed shops in the US.

Typically, the franchisee will start with no employees to begin operations, but AWRS does allow for the franchisee to hire a technician or have a operating partner to work in the MRF. This can allow for quicker ramp-up and provide the owner the ability to focus on building the business. AWRS franchisees serve two markets – wholesale and retail. Wholesale is defined as high volume potential accounts such as pre-owned departments of auto dealerships, car auctions, rental car fleets and insurance companies. The retail customer is typically found and serviced through cooperating retail partners or self-contained shops and through insurance and warranty claims.


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Alloy Wheel Repair Specialists Franchise Background

Established: 2000
First Unit Franchised: 2004
Franchised Units: 140
Company Owned Units: 12
States Registered In: All States
Canada Franchises: Yes
International Franchises: Yes

Alloy Wheel Repair Specialists Franchise Training

Financial Assistance Provided: Yes
Site Selection Assistance: No
Lease Negotiation Assistance: No
Recruiting Assistance: No
Co-Operative Advertising: No
Training: Along with an already powerful brand, franchisees benefit from world-class training and marketing from our corporate team. Our National Accounts and National Insurance relationships provide additional work to the franchisees.

AWRS has a two-week initial new owner training program followed by a one-week in market “Roll Out” visit to help franchisees get started properly. We also conduct on-site training for two weeks upon opening of a Fixed Shop/Remanufacturing Facility and offer the two week new owner training to new employees (managers) of existing franchisees.

AWRS has an annual convention and a Franchise Council, which meets regularly.

AWRS provides supplies, equipment and MRF’s to the network ongoing. Nearly 95% of franchisees take advantage of product purchasing discounts offered through corporate for their everyday and expansion needs.

Research and Development is key to the longevity of our business. In automotive, things are constantly adapting and changing with technology and supplies and equipment. AWRS has a full blown R&D department to keep franchisees on the forefront of our industry.

Other Info:
Yes, we have a strong Item 19.
  • Overall average franchisee gross revenue in 2016 was $655,417, Top 50% average $960,426
  • Top franchisee with over 2M population achieved $4.03M in revenue in 2016
  • Top franchisee with 1-2M population achieved $2.93M in revenue in 2016
  • Top franchisee with under 1M population achieved $1.05M in revenue in 2016
We provide protected territories for our franchisees for the life of their Franchise Agreement. Each territory is typically defined as a county or multiple counties in no less than 250,000 population. The amount of territory awarded depends on the franchisees ability to grow and financial strength. The levels of a franchise territory are defined as follows:
  • Level 1 – 250K-500K population
  • Level 2 – 500K-750K population
  • Level 3 – 750k-1M population
  • Level 4 – 1M-1.5M population
  • Level 5 – 1.5M+ population
AWRS is sold out in the following States:
  • Connecticut
  • Delaware
  • Iowa
  • Kansas
  • Nebraska
  • New Hampshire
  • New Jersey
  • Rhode Island
  • Puerto Rico
All other states have availability. Territory check for all new franchises and especially in sold out states for resale opportunities as many of our franchisees are well over 5+ years in business.

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